Case Studies

Discover how companies across various industries use EasyPay solutions to streamline payment processes, reduce time spent on financial operations, and offer customers a faster, more secure experience.

Shaormeria Genin, Bucharest

Context

Shaormeria Genin needed a better organized flow for order taking and payment collection in a fast-paced location with constant pressure in the cashier area. The objective was complete process automation, not limited to card payments only.

Challenge
In a high-volume fast-food establishment, incorrect orders, congestion at the checkout, pressure on staff, and cash management can directly impact service speed and operational control. Additionally, the lack of a self-service cash solution limited the complete automation of the flow.
Implemented Solution

Three Easy HoReCa 32 Cash In / Out self-service terminals were installed, allowing both card payments and automated cash collection. This enables customers to select their products, pay directly at the kiosk, and go through a clearer, faster, and easier-to-manage process.

Result

The implementation led to a faster flow in the location, more accurate orders, and a better-controlled payment collection process. Furthermore, upsells are integrated directly into the interface, and the automation of cash payments reduced discrepancies in end-of-day reconciliation and operational pressure in the cashier area.

Neoclinique Nord

Context
Neoclinique is a dental clinic that aimed to improve the patient experience and streamline reception activities through an integrated digital solution. In an active daily flow, the reception manages multiple types of interactions: check-in, payments, rescheduling, inquiries, guidance, and patient communication. Digitalization was a natural step towards clearer organization of these processes.
Challenge
The main objective was to optimize the patient journey within the clinic and reduce the time spent on repetitive operations. The clinic needed a solution to support the reception team, provide more clarity in the workflow, and allow better control over collections and administrative operations.
Implemented Solution
EasyPay implemented a complex digital reception solution, adapted to Neoclinique’s workflow. The kiosk allows direct check-in, rescheduling, cash and card payments, fiscal receipt issuance, and display of offers or campaigns in standby mode. At the end of the consultation, the doctor enters the service and amount, the patient receives a QR code, scans it at the kiosk, chooses the payment method, and completes the transaction.
Result
The digital reception contributed to a clearer patient flow and more efficient organization of front-desk activities. The team has more time for interactions requiring human support, and repetitive operations can be managed in a standardized manner. The solution offers the clinic more control over collections, updated reports, and a more intuitive experience for patients.

Târgu Mureș Zoo

Context
Târgu Mureș Zoo has a constant flow of visitors and a clear need for efficient access management, especially on busy days, weekends, holidays, or periods of high traffic. For such locations, access must be simple for visitors, easy for administration to control, and functional regardless of season or weather conditions.
Challenge
The classic ticket sales and validation process requires constant presence at the counter, manual collection, and human intervention for access control. A solution was needed to reduce dependence on operators, better organize visitor entry, and allow automated collection, both cash and card.
Implemented Solution
EasyPay implemented Easy Access, an outdoor self-service kiosk for payment collection, ticket/subscription issuance, and automated access control. Visitors can pay directly at the kiosk, by card or cash, receive their ticket, and the system validates access. The outdoor version is designed for outdoor use and resistance to various weather conditions, all year round.
Result
Visitor access becomes faster, clearer, and easier to manage, even during high-traffic periods. Tickets are issued automatically, and access control is performed in a standardized and traceable flow. The solution offers the administration more control over collections and access, reducing dependence on counter staff.

SKKIN – Korean Facial Express

Context
SKKIN is an express facial treatment salon in Bucharest, designed from its opening without a traditional reception. The operating model aimed for a fast, premium, and easily scalable experience, with extended hours and a continuous flow of customers.
Challenge
A traditional reception would have added fixed costs, waiting times, and dependence on staff for repetitive operations. A clear process was needed for service selection, payment, and managing customer order, without bottlenecks at the front-desk.
Implemented Solution
EasyPay implemented a self-service kiosk with cash and card payment, integrated into the salon’s intake flow. The customer chooses their treatment, can add products, pays directly at the kiosk, and receives a receipt + queue number. The number is displayed on a waiting screen, and the customer proceeds to treatment when it’s their turn.
Result
SKKIN operates without a traditional reception, in a coherent and easily manageable flow. The solution supports the “fast & premium” positioning, reduces operational pressure at the front-desk, and provides complete traceability of transactions. The model allows centralized administration and creates a solid foundation for expansion into future locations.

Triple S

Context
Triple S is a self-service car wash that was looking for a simple way to increase customer value and add a useful, easy-to-use service. In a competitive market, differentiation in terms of experience and additional services had become an important advantage.
Challenge
The sale of consumable accessories in such locations is often limited by the lack of dedicated staff and the difficulty of integration into an already automated flow. A solution was needed that could easily integrate with the existing payment system and be intuitively used by customers, without complicating operations.
Implemented Solution
EasyPay implemented Easy AutoShine, the automatic microfiber towel dispenser designed for self-service car washes. The solution integrates with the location’s coin-operated payment systems and offers customers quick access to a useful product, directly at the point of use.
Result
In less than 6 months, the number of towels sold doubled, confirming the usefulness of the solution and rapid adoption by customers. In addition to increased sales, Easy AutoShine also became a visible differentiator compared to other self-service car washes in the same area.

Bitcoin Romania

Bitcoin Romania - Crypto Infrastructure / Bitcoin ATM

George Rotariu

CEO & Co-founder, Bitcoin Romania

“EasyPay is an extremely serious company, with whom I always enjoy interacting. We have been collaborating for approximately 6 years, and what I particularly appreciate is their way of working: a team of direct, concrete, and highly professional people.”

Gaming & Sports Betting

Superbet Romania
Sports betting / gaming

Adrian Țuriga

Retail Director, Superbet

“What we like most about EasyPay is their professionalism and the fact that they have always come up with clear solutions tailored to our needs. It is a serious company, always ready to respond to its partners’ requests.”
Game World Romania
Gaming / sports betting

Török Attila (Otto)

Chief Strategy Officer, Game World Romania

“Our partnership started almost 5 years ago. We appreciate the professionalism of the EasyPay team and the fact that the product itself is reliable and meets our requirements.”

Selfpay

Adrian Badea
CEO, SelfPay
“Throughout SelfPay’s evolution, EasyPay has been one of our most important partners in distribution and business development. Through Serghei Fraseniuc and his team, EasyPay has represented a benchmark of operational excellence for us, a trusted partner, and a real contributor to SelfPay’s growth to its current level.”

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